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You're Driven, But Maxed Out. Let’s Fix That. You work hard, lead well, and hit your goals. But it still feels like you're treading water. Either you’re buried in the day-to-day, juggling a team, or stuck wondering what the next move should be. I coach high-performers to cut through the noise, focus on what matters, and lead with intention.

What people are saying

Testimonials build trust — fast. Edit this section to show how your product is making a difference and help your audience purchase with confidence.

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"At first, it felt like I was trying to move a boulder - I was trapped, grinding without direction. But through our work, and the tough questions you asked about what I really wanted, everything started to shift. I realized it’s not about money. It’s about freedom. The power to choose where my time goes and build something that matters."

Dylan B.

Los Angeles, CA

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"This was the best coaching I’ve ever received. What made it different was that it didn’t feel theoretical - Jorge had clearly lived this, tested it, and refined it with others. Every insight came from real experience, not just a playbook."

Ivan G.

New York, NY

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"At first, it felt like I was trying to move a boulder - I was trapped, grinding without direction. But through our work, and the tough questions you asked about what I really wanted, everything started to shift. I realized it’s not about money. It’s about freedom. The power to choose where my time goes and build something that matters."

Dylan B.

Los Angeles, CA

”

"This was the best coaching I’ve ever received. What made it different was that it didn’t feel theoretical - Jorge had clearly lived this, tested it, and refined it with others. Every insight came from real experience, not just a playbook."

Ivan G.

New York, NY

What you'll learn

Productivity, Redefined: How to reclaim your time with systems that work for you - not the other way around.

Clarity on What’s Next: Use strategic reflection frameworks to design a clear, 3-year vision for your career and life.

Leadership That Scales: Learn to delegate, lead with confidence, and create sustainability—for yourself and your team.

Prioritization with Purpose: Cut through the noise and focus on what drives results and fulfillment.

Meet your coach

Jorge Luis Pando

Founder | The Effective Company

Hi, I’m Jorge! I spent over a decade leading cross-functional teams of up to 150 at Amazon (where high performance is the baseline). Along the way, I became obsessed with answering one question: How do you scale success without sacrificing yourself? After teaching productivity and leadership systems to over 70,000 professionals across 60+ countries, I created a coaching program built for real life. No fluff. No abstract theory. Just battle-tested tools, mindset shifts, and action plans that work. My mission is simple: Help people like you regain control of their careers, and get results that last.

Why People Work With Me:

1. From Overworked to In Control: You're spread thin, always in motion, but not always on what counts. I help you shift how you work, build systems that scale, and free up time to lead and grow (for yourself and your team). 2. From Stalled to Strategic: You’ve hit your career goals, but now you’re questioning the path ahead. Maybe you’re thinking about launching a side project or leaving altogether, but don’t even know where to start. Together, we’ll apply innovation frameworks to rethink what’s possible and design a clear, 3-year roadmap for your career and life.

Book a coaching call now.

Forget endless articles and scattered advice. Get personalized guidance from an expert in product, marketing & leadership.

$299.00